Six-runner team to showcase revolutionary fitness monitor at Nov. 17th race

SAN ANTONIO, TX (November 5, 2013) – A team of six long-distance racers will be
sporting the revolutionary Spree fitness monitor as they compete in next week’s Rock ‘n’
Roll Marathon in San Antonio. The cutting-edge product will also be showcased at the
accompanying Health & Fitness Expo held prior to the race in the Alamodome.

“Team Spree” will be the only runners able to monitor their body temperature with the
same device that measures their movement and heart rate. That’s because Spree is
integrated into a sleek and comfortable headband, a welcome alternative to runners and
other “healthletes” that are concerned about the effectiveness of their heart rate monitor or
irritated by chest straps.

Spree also measures distance traveled, speed, time and calories burned, and combines these
data points into simple graphs that let each runner know when his or her body is hitting its
optimal zone.

“Traditional chest straps, armbands and bracelets usually work fine for tracking heart rates
and other basic information, but they ignore the critical element of body temperature,” said
Peter Linke, President of Dallas-based Hothead Technologies, Inc., which developed the
proprietary technology in Spree. “Knowing the temperature at which their body reaches
peak performance gives Team Spree, and our other customers, a huge advantage, since
Spree is the only device that does it.”

By placing its advanced Performance Optimization Device, or POD, securely in the
headband, Spree can most accurately measure body temperature, since the forehead is one
of the best places on the body surface to do this, while also serving as a great place to
measure heart rate. The headband likewise addresses a common complaint from women
about chest straps, which are often considered uncomfortable, awkward and restraining.
Studies also show that arm and wristband units tend to provide the least reliable data.
“We’re looking forward to cheering on our racers and to meeting and educating
‘healthletes’ at the Expo about the importance of monitoring their body temperature,”
continued Linke, who recently put Spree to the ultimate test at the Hotter ‘N Hell Hundred
in Wichita Falls. “I know they’ll be impressed by how easy Spree is to use, and how much
more comfortable it is to wear while exercising.”

The Spree headband is the most comprehensive fitness monitor on the market, and the first
to track body temperature, movement and heart rate without using a chest strap.

The innovative headband unit captures all the real-time data needed to optimize every
workout and achieve ultimate performance, then streams the information to an easy-to-use
smartphone app that charts exertion and provides visual indicators when each activity’s
goal is reached. Armed with this information, you learn where your body is burning the
most calories, when it is building the most muscle mass and at what pace you are achieving
maximum endurance.

The Rock ‘n’ Roll Marathon comes to San Antonio on Sunday, November 17th. The
Health & Fitness Expo will be held at the Alamodome on November 15th and 16th.
Spree units will be on display at Booth #518 during the Expo, and may also be reserved
online at SpreeSports.com.

ABOUT HOTHEAD TECHNOLOGIES
Based in Dallas, Texas, Hothead Technologies, Inc. (www.HotheadTechnologies.com) is a
leading provider of wireless biosensor solutions, including the revolutionary Spree fitness
device. Its patented and proprietary systems are at the forefront of performance
measurement systems and are currently used to help prevent heat-related illness in athletes,
firefighters and industrial workers. Hothead Technologies’ solutions have earned national
recognition, including Popular Science magazine’s prestigious “Best of What’s New”
Award.

For more info contact: Ladd Biro, 972.930.9933